Tuesday, February 19, 2008

• About Website Design
  • Questions for your web designer
    
  • Custom vs. Template
    • Template
      • Sometimes extremely affordable (and even free)
      • Cost usually involves tailoring website to your specific needs, content and corporate identity
      • Potentially used by many websites
      • Little chance that template will fit your exact needs
      • Sometimes not designed well for search engines
      • May not be fast loading
      • examples:
        • http://designs.oregonwebteam.com/
        • http://www.freewebsitetemplates.com/
          
    • Custom
      • Unique to your website
      • Designed to fit exactly your needs
      • Tailored for search engines
      • Tailored to be very fast loading
      • examples:
        • http://www.portlandblindsandshutters.com/
        • http://www.oregonwebteam.com/
          
• SEO

If this question is answered at the end of this SEO segment, you will win a free Coffee Mug:

"What should be the very first website adjustment in any Search Engine Campaign?"

• Why SEO?
  
  • Brochure hidden in cabinet?
• SEO 101
• If 5 websites talk about a subject, how does Google know which one to put first?
• 2 things to consider
• On the page content
• Off the page factors
• Letter From Google
• SEO 201
  • Industry Agreed Upon Top SEO Factors
• How much does SEO cost?
  • Question: Why do some website owners pay so much for SEO?
  • Answer: Why do some stores pay so much for location?
  • Mug winning question: What should be the very first website adjustment in any Search Engine Campaign?
• What kind of organization should do your optimization?
• FREE SEO TIPS!
  • Local Search
  • URL / Category / Product naming
    • Good
    • Bad
      
  • Are Meta Descriptions important?
  • 5 Min Break
    
• Search Engine Paid Search Links
  • Printed Yellow Pages Vs Search Engine
    • Yellow Pages
      • One ad
      • No Changes for months
      • Geographically located to Major Metropolitan
      • Targeted by Category (example: 'plumber')
      • Results tracked by humans/staff
        
    • Search Engine Ads
      • Infinite Ads
      • Change often
      • Geographically located as small as cities
      • Targeted by specific and exact key words (example: 'outhouse plumber high elevation')
      • Results tracked automatically
    • Case Study
      
    • Keyword tool, example of costs
      
• Stats / Analytics
  • Overview
    

Labels: SEO